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Wednesday, February 15 2012International Events 2011/2012
Our Tre Bicchieri World Tour is the main series of events dedicated to presenting the best Italian wines. Launched in 1988, along with the first Gambero Rosso guide to Italian wine, Vini d’italia, it has been expanding in recent years. In 2009, the Tour revisited the United States and Germany and added a stop in Montreal, Canada. The event, organized in collaboration with the Société des alcools du Québec (Québec Alcohol Corporation), was very successful.
In 2010 the calendar was enhanced to include the Tour’s first stop in Asia: Hong Kong. The city represents an important venue for the export of Italian wine. The high turn-out, especially among producers in the sector, confirm the success of the Gambero Rosso brand and recognition of its wine guides around the world. At each event, producers offer tastings of labels achieving Tre Bicchieri recognition, the highest rating Vini d’italia bestows upon Italy’s finest wines.
Each presentation aims to attract an audience of 1,000-2,000 professionals involved in the food and wine sector importers, wholesalers, retailers, caterers, restaurateurs, and the media, as well as a selected audience of consumers and enthusiasts.